Tired of cold, boring email funnels that scream “unsubscribe”? Here’s how to write email sequences so personal, so soulful, your readers feel like you’re whispering in their ear at 2AM.
“Still Awake?”
Let’s be honest—most emails feel like small talk at a networking event.
Scripted. Stiff. Desperate to impress.
But then there are those rare ones…
The kind that feel like a late-night phone call from someone who just gets you.
Where you lose track of time, overshare a little, and end the call saying,
“Man, I needed that.”
That’s the kind of email sequence your brand should send.
Not a pushy salesman.
Not a brochure in disguise.
But a soulful companion who walks with the reader, one honest sentence at a time.
The Email That Changed Everything
A few years ago, I signed up for a journaling course from a solo creator. No team. No fancy visuals. Just a quiet page and a promise.
The first email hit me like a song you forgot you loved.
Subject line: “Do you remember your first heartbreak?”
Inside was a story—raw, unfiltered—about how he started journaling to survive a love that never loved him back.
And at the end, he said:
“This course isn’t about writing better.
It’s about remembering who you were before the world told you to stay quiet.”
I swear I didn’t even finish reading the email before I clicked “Buy.”
Not because I needed it.
But because I felt seen.
And in that moment, it wasn’t about the product.
It was about belonging.
That’s the blueprint right there.
Not noise. Not cleverness.
Just one heart reaching out to another.
Inbox Therapy: Why These Emails Work
Here’s the secret: People don’t open your emails for information.
They open them for intimacy.
They want relief from the chaos.
A voice that feels familiar.
Something human in a world of algorithms.
So if you’re treating your email list like a billboard, stop.
Treat it like a diary page you’re brave enough to share.
Because the best email sequences don’t convert people.
They confess to them.
Okay, So How Do You Actually Write These?
Let’s break it down into 5 soul-sparking principles that make people binge your emails like late-night Netflix.
1. Your Subject Line Is the Text Before the Call
Think of it like the message that pops up before the conversation even starts.
Don’t say:
❌ “5 Ways to Grow Your Email List”
Say:
✅ “I almost gave up on this last year…”
✅ “This might sound stupid, but…”
✅ “Here’s what I wish someone told me at 23”
Curiosity is cool. Vulnerability is cooler.
We click on what feels human.
2. Write Like You’re Sitting on the Floor with Them
Not at a desk. Not on a stage.
Just two humans talking at 2AM, sipping chai or wine or tears.
Ditch robotic intros like:
“Dear Subscriber, I’m excited to share…”
And say:
“I wasn’t going to write this. But it’s 1:42 AM and something in me said… just send it.”
Short sentences. Honest tone. Natural pauses.
Let it breathe.
Let it bleed.
3. Stack Each Email Like an Episode in a Series
You know that “Next Episode” button on Netflix?
Your emails should have that same energy.
Give them a reason to look forward to what’s next:
- Email 1: A confession (why you started)
- Email 2: A breakdown (what broke you)
- Email 3: A mirror (how they might feel too)
- Email 4: A hope (the tool, product, or truth that helped)
- Email 5: An invitation (not a pitch)
- Email 6: A nudge (a reminder that feels like a hug, not a threat)
People don’t want info.
They want a journey.
Let them binge it.
4. Let the CTA Be Soft, Not Sleazy
You don’t need “ACT NOW!” and flashing buttons.
You need permission.
Say:
“If this speaks to where you are right now… I’d love to have you inside.”
“Only join if it feels like something your heart’s already been whispering.”
This is not scarcity marketing.
This is sacred marketing.
5. End With a Pause, Not a Period
The best late-night calls don’t really “end.”
They trail off.
They leave you thinking.
They make you want more.
So end your emails not with a pitch…
but a feeling.
“I don’t know if this email made sense. But it’s honest.
And I hope it reminded you that you’re not alone.”
That’s it. That’s the mic drop.
The Morning After…
The best emails don’t just get opened.
They get felt.
They become little rituals in your reader’s day.
Moments of pause. Of connection. Of reflection.
And sometimes… of conversion.
So the next time you write your email funnel, don’t channel a marketer.
Channel that one friend who always knew how to say the right thing when the rest of the world went quiet.
And if you do it right…
They’ll never want to hang up.
🔗 Threads Worth Pulling Next
- The Joy of Missing Out – How to Stop Attending Things You Hate and Still Keep Friends
- The Courage to Be Ordinary – Why Being Impressive Is Overrated
- Acceptance vs. Resignation: What a Shoeshine Boy Taught Me About Life
💌 Like what you just read?
Good. Now imagine getting this kind of stuff straight to your inbox — every week. No spam. No fluff. No “10x hacks.”
Just soulful storytelling, brutally honest marketing wisdom, and late-night musings that make you feel like you’re not alone in this whole “build and be real” thing.
👉 Join The Spiritual Hustler newsletter — where every email feels like a voice note from a friend who gets it.
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