YogiWrites

Not Another Branding Template

Let me guess: you’ve read the branding guides, done the worksheets, and still feel like you’re wearing someone else’s shoes.

That’s because most brand advice tells you to position yourself. I want you to present yourself.

There’s a difference. Positioning is external. Presentation is soul-deep.

This isn’t about logos, hashtags, or even color palettes. It’s about resonance.

Step 1: Know Your Emotional Signature

Your personal brand isn’t built on your resume—it’s built on your frequency.

People remember how you make them feel. That’s your emotional signature.

Ask yourself:

• What energy do I leave behind?
• What do people say they feel after interacting with me?
• How do I want to be remembered?

Your brand begins there.

Don’t aim to impress. Aim to transmit.

Step 2: Tell Stories, Not Slogans

Forget the elevator pitch. Tell a campfire story.

We’re wired for narrative. Stories bypass logic and speak directly to the gut.

Instead of saying “I help people level up,” try:

“I used to feel invisible, like my work didn’t matter. Now I teach people how to own their voice online.”

See the difference?

Use story arcs:

• Problem → Insight → Transformation
• Ordinary world → Call to adventure → Gift shared with others

People trust stories. They feel stories. Lead with one.

Step 3: Don’t Niche—Resonate

The internet says: “Pick a niche!”

But what if your niche is being fully you?

Your life is the niche. Your journey is the funnel.

Share from your lived experience, not a persona.

Instead of boxing yourself in, build a magnetic field.

Let people orbit your truth—not just your tips.

Step 4: Show the Sacred and the Silly

People follow perfection less than they follow presence.

Let them see you light incense and forget your password.

Your quirks are brand gold. They make you real.

If you love spreadsheets and sacred geometry? Share both.

This contrast creates texture. And texture makes a brand stick.

Step 5: Create a Home, Not a Billboard

Your brand isn’t a pitch—it’s a place.

Make your digital space feel like a cozy living room. Soft lighting. Honest conversation. Warm tea vibes.

Welcome people into something. Don’t sell at them—host them.

This is what makes people stay. And buy. And trust.

Step 6: Strategy That Feels Like a Soul Map

Strategy isn’t the enemy of soul—it’s the servant.

Use it to guide your energy, not replace your intuition.

Ask:

• What platforms actually feel fun for me?
• How do I love to communicate?
• Where do I naturally shine?

Then design your brand around that. Soul first. Systems second.

Your Brand Is Already Inside You

You don’t build a personal brand. You reveal it.

Let it emerge from your stories, your energy, your oddities, and your everyday.

The world doesn’t need another expert.

It needs more real humans showing up with heart.

Want to see how this works for you? Start with a story only you can tell. That’s your brand’s heartbeat.