YogiWrites

If Buddha Ran Google Ads…

If Buddha ran Google Ads, his CTR would be flawless. No bounce, no budget leaks—just laser-sharp targeting rooted in pure intention.

Meanwhile, you?
You’re targeting “All Genders, 18–65+, All Locations” for a luxury ayurvedic hair serum and wondering why your cost per lead feels like a punishment from your past life.

Welcome to the world of digital karma—where Google doesn’t forgive lazy targeting and the algorithm sees right through your BS.

Targeting Is Intention. Get It Wrong, Get Burnt.

Think of every ad campaign as a spiritual offering. Would you offer mirchi bajji at a Jain temple? Then why serve broad-match ads to a niche health audience?

“You can’t just throw money into the Google void and expect enlightenment.” – A PPC monk, probably

Stats don’t lie:

✅ 61% of ad budgets are wasted on poor targeting (WordStream, 2024)

Here’s your wake-up call: bad targeting is digital sin. It’s the equivalent of chanting the wrong mantra and expecting blessings. Nope. You’ll just invite digital indigestion and spiritual refunds.

Click Karma: You Reap What You Serve

Picture this:
A user sees your ad:

“You Won’t Believe This Fat-Burning Miracle!”

They click, land on a basic page with no product, just a signup form and a discount code.

They bounce. You pay. Google frowns.

That’s bad karma in action. You misled a soul. You paid the price.

Each click is like an energy exchange. You either create trust—or leave a burn mark on their browser history.

And yes, your CPC feels it. So does your Quality Score. So does your karma.

The Algorithm is Your Mirror, Bro

Google doesn’t hate you. It reflects you. You bring shady copy, zero targeting, and a janky landing page? It serves you up low reach and high cost like a thali of thorns.

But bring genuine value, match intent, optimize with care? Google lifts you like a guru blessing his disciple.

You wanna climb ROAS mountain? Walk with clean targeting, aligned messaging, and soulful creative.

“As within, so without. As your ad, so your analytics.” – Ancient digital scripture (okay, maybe I made that up)

Why Your ROAS Is Crying (and Your Soul Too)

Let’s be real—ROAS isn’t just numbers. It’s energy. If your vibe is “just get sales,” your ads reek of desperation.

But when your intent is to serve, solve, and elevate, the difference shows in:

• Lower CPC
• Higher CTR
• Longer site time
• Actual gratitude from users

What’s that called? Conversion with compassion.

Fixing Bad Ad Karma – The Spiritual PPC Checklist

Here’s how to realign your campaign chakras:

✅ Target Like a Monk:

Define your audience like they’re your soulmate. No “one size fits all.” Find their pain, speak their truth.

✅ Message Like a Mentor:

Write ad copy like you’re guiding someone, not selling to them. Think “Hey, I’ve got something that may help,” not “Buy now or burn.”

✅ Landing Page = Sacred Space:

No clutter. No chaos. Clear headline. Direct CTA. Soulful visuals. Respect your visitor’s time and click.

✅ Retarget with Respect:

Don’t stalk them. Remind them—gently. Serve value, don’t chase attention like a clingy ex.

Bonus: Spiritual Metrics That Matter

Go beyond ROAS. Measure:

• CTR = Clarity of Message
• Bounce Rate = Broken Energy Flow
• Conversion Rate = Dharma Fulfilled
• Cost per Acquisition = Karma Price Paid

Keep them clean, aligned, and honest—and Google will bless you. Yes, even the AI gods appreciate devotion.

Still Running Ads Without Purpose? That’s Just Fancy Begging.

You can’t run shallow ads and expect deep results. That’s like eating chips and praying for abs.

Here’s the brutal truth:
👉 You’re not just wasting money. You’re damaging trust.
👉 You’re not just annoying users. You’re creating digital karma that haunts your future campaigns.

Run ads with respect, with clarity, and yes—with a little soul.

📿 Don’t Just Meditate—Monetize Mindfully

Want to fix your ad karma and build a soulful campaign that actually converts?

💌 Download my “Digital Dharma Checklist”
📲 Or DM me “KARMA FIX” on Instagram — let’s align your ads and awaken your ROI.

Your campaign deserves salvation. Not damnation.