YogiWrites

The SEO Game Isn’t Rigged. It’s Just Ruthless.

You ever pour your soul into a blog post, hit publish, and… crickets? No views. No clicks. Just you, your coffee, and broken dreams staring back at an empty analytics chart.

Welcome to blogging without SEO.

But don’t worry—Google isn’t ghosting you out of spite. It just didn’t see you. And if your content doesn’t get seen, it doesn’t get read. And if it doesn’t get read… well, it dies a quiet death on page 7 of the search results.

Let’s fix that.

First, Know What the Reader Wants (Not What You Feel Like Writing)

SEO starts with intent. You’re not writing for algorithms—you’re writing for a person who’s typing a question with one hand and sipping disappointment with the other.

Ask yourself:

• Are they searching to learn something?
• Trying to buy something?
• Looking for a list, answer, or shortcut?

Match your post with that vibe. Not with your ego.

Keywords: The Breadcrumb Trail, Not the Meal

This isn’t 2012. You don’t need to stuff the word “ayurvedic fat burner” 19 times.

Do this instead:

• Find long-tail keywords with real human questions (Ubersuggest, Google Autocomplete, AnswerThePublic)
• Drop your main keyword in the title, intro, one subheader, and ALT text—then chill
• Let your language flow, not your desperation

Write Like You Speak (But Slightly Smarter)

Google loves structure. Humans love story. You can do both.

Here’s the blog skeleton that works:

• H1: Your killer title
• Intro: Grab them by the brain. Tell a micro-story or emotional truth.
• H2s: Logical sections. Think chapters.
• H3s: Support points, lists, or examples
• Outro: Wrap it like a poet with a to-do list

Pro tip? Use transition words. You’re not a robot monk.

Optimization That Doesn’t Suck the Soul Out

• Your meta description = a movie trailer. Make it click-worthy.
• ALT text = tell Google what the image is actually about.
• Internal links = breadcrumbs to keep people bingeing.
• External links = show Google you hang with smart people.

Do it subtly. Do it intentionally. Not like you’re begging to rank.

You’re Not Writing the Gita

No one’s reading your 2,000-word wall of text. Break it.

• Short paras. White space. Think like Twitter.
• Bold key lines. Italics for sarcasm or soul.
• Add bullet lists if your wisdom needs rhythm.

Don’t Leave Them in the Void

What should they do next? Tell them.

• Comment? Download? Subscribe? Stalk you on Instagram? Pick one.

Stop Guessing. Start Guiding.

If your blog feels like yelling into a void, it’s not your words—it’s your structure. Give your content a spine. Give it breath. Make it lovable for both the human and the crawler.
Next time you write a blog post, don’t just express—engineer. Tell your truth, yes—but tag it, headline it, and optimize it too. Google doesn’t hate you. It just doesn’t know you yet.