Digital Marketing
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Influencers are the New Prophets, But the Sermon’s on a Discount
We scroll like disciples, worshiping pixels in curated frames. But beneath the filters lies a culture of comparison, craving, and chronic overthinking. This is a…
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How to Write Email Sequences That Feel Like Late-Night Phone Calls — The Ones You Never Want to Hang Up
Great email sequences don’t sell—they stay. Here’s how to craft soulful, binge-worthy emails that feel like the conversations you never want to end.
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How to Write Landing Pages That Feel Like Love Letters
Robotic CTAs and sterile headlines are killing your conversions. Write your landing page like a love letter — tender, honest, and too damn beautiful to…
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What Google’s AI Teaches Us About the Mind: Categorized, Cluttered, and Desperately Googling Itself
Google’s new Web Guide AI isn’t just organizing search results — it’s accidentally holding up a mirror to human consciousness. This post explores how our…
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The Art of Authentic Storytelling in Digital Marketing
In a world drowning in “Limited Time Offers” and “Buy Now” popups, authentic storytelling is your brand’s secret weapon. Here’s how to master it —…
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Chai Wallahs and Customer Service Excellence: What a ₹7 Tea Stall Taught Me About World-Class Service
I received better customer service from a ₹7 chai stall yesterday than from most five-star hotels I’ve stayed in. Sometimes the most profound lessons about…
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Haggling as Relationship Building: What Sunita Tai Taught Me About the Art of Mutual Victory
I spent ₹50 on vegetables yesterday that should have cost ₹80, and learned more about negotiation than any corporate training ever taught me. Sometimes the…
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The Economics of the Street: What a ₹7 Cup of Tea Taught Me About Real Business
I bought a cup of tea for ₹7 yesterday and witnessed a masterclass in economics that would make MBA professors weep. Sometimes the best business…
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From Procrastination to Purpose: My 10-Year Journey to Digital Marketing Mastery
After years of false starts and disappointments, I’ve learned that success requires three elements: quality tools and technology, the right mentor and supportive team, and…
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AI-Powered Chatbots Revolutionising Customer Service in the Digital Age
The customer service revolution isn’t coming—it’s here. AI chatbots are handling millions of conversations daily, learning from every interaction, and redefining what customers expect from…